About me
Twice I committed to a topic that many people still smiled at. First fintech, now AI and the future of work.
The full story
I was born in Germany and studied law in Würzburg, Helsinki and Oxford. At 19 I founded my first company, an education consultancy that paid for my studies. After my state examination I moved into the start-up scenes of Berlin and London.
In 2013 I came to Zurich as co-founder and COO of the mobile insurance broker Knip. In 2014 I co-founded Swiss Finance Startups, Switzerland's first fintech association, and built it up as managing director from 2016. For around ten years I represented start-ups towards policymakers, banks and regulators. In 2017 I was appointed to the Digital Transformation Advisory Board for the Federal Council, as its youngest member at the time.
At the end of 2022, when ChatGPT came out, I felt I had seen everything in fintech. I wanted to work on the defining social question of the next ten to fifteen years. So I stepped down from my roles one by one and started from scratch in 2023.
Today I build organisations that get people and companies ready for working with AI: the Innovationsverband Schweizer Arbeitsmarkt (ISA), the Graduate School of Applied Technology & Management and ATLASS Technology. AI has become a basic skill. What will count is human resonance, openness to change and an entrepreneurial mindset.
Education and languages
University of Würzburg, 2003–2009: State examination in law (Dipl. iur.) and European law (Dipl. Europa-Juristin)
University of Helsinki, 2006: ERASMUS, European law
University of Oxford, 2009–2012: Visiting PhD researcher, law
Languages: German, English
«When nobody asks you any more why you are putting yourself through this, you are usually already too late.»
Career
- 2004–2009Founded the educational consultancy uni@schools in Würzburg while studying law.
- 2011–2013London, Stockholm and Berlin: editor-in-chief DACH at Potentialpark, project manager at Terrapinn and at Team Europe (CEO Event Global).
- 2013Moved to Zurich. Co-founder and COO of Knip. Under her leadership Knip grew to 120 employees in three years and raised Switzerland's largest fintech funding to date in 2015. Merged with Digital Insurance Group in 2017, sold to Zurich in 2022.
- 2014Co-founded Swiss Finance Startups, Switzerland's first fintech association (today Swiss Fintech); CEO, chair and board member until 2024.
- 2016Co-founded the Global FinTech Association. Lecturer at HWZ (until 2024).
- 2017Appointed to the Digital Transformation Advisory Board for the Federal Council as its youngest member. Expert commission of the Swiss Science and Innovation Council. Women in Fintech Global Top 100 Powerlist, Swiss Fintech Influencer of the Year.
- 2017–2020Initiated and directed the CAS Digital Insurance at HWZ.
- 2019Founded the strategy agency Pixpolitico. Author at The Market (until 2024).
- 2020–2024Board member of Globalance Bank and foundation board member of the Law and Economics Foundation St. Gallen.
- 2023New start focused on AI and the labour market: the Professionals in Residence programme and co-founding the Graduate School of Applied Technology & Management.
- 2024Co-founded ATLASS Technology and launched the Innovationsverband Schweizer Arbeitsmarkt (ISA) as an initiative, incorporated as an association in 2025.
- 2026Top 100+ Women in AI, Data & Robotics: Switzerland. Portrait in Forbes Schweiz.
Out there
«This endurance is not something you are born with. It grows with every week you stay, even though leaving would be easier.»
From the essay «Zum zweiten Mal zu früh» (translated from German)
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